Businesses invest massively during the holidays, and you should too. With a huge focus on growth, lead generation, and 2023 expectations, the holidays can feel like crunch time. On the flip side, they can also feel empowering and motivating. Maybe you’re still fighting for your clients to reach their Q4 goals. Perhaps you and your clients have been trying to prove a new concept and are passionate about making it work. And heck, maybe you’re just excited about the holidays and want your clients to enjoy them with some awesome wins. Who wouldn’t, right?
The truth is that, as 2022 draws to a close, your clients want to score big wins and establish a firm foundation for ‘23. To do this, they (and you!) need to start EARLY. That’s why the holidays are a time where, if you invest big, your clients win big. However, not all of your clients may realize this. Instead, many of them may think that the holidays mean an opportunity to spam “HOLIDAY DEALS!” and slack off before the new year starts. Here’s the reality: Your clients’ performance during the holidays REVEALS how they’ll perform at the start of the year.
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Don’t Fall for the Holiday Frenzy
The holidays are a time when your clients can bet on new ideas, connect easily with their audience, and leverage the giving season to score more retainers and closes. People are browsing for holiday sales and presents, meaning your clients have more opportunities to engage with their prospects and build new relationships.
However, your clients may get caught up in the holiday frenzy and feel unsure about what to do. They may feel overwhelmed and wonder how their business will compete with all the promotions, commercials, and deals happening. Don’t worry, that’s where you come in! Show your clientele how to leverage the holidays the RIGHT way, score huge wins, and set themselves up for success in 2023.
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Five Ways to Win this Holiday
We’ve compiled a list of five key strategies that will help your clients end 2022 right and charge into 2023. Implementing these ASAP will give your clients a significant leg up on their competition.
1. Repurpose Top-Performing Content
At the end of the year, your clients may feel “idea fatigue.” After all, it’s hard to create fresh content after a long year of ideation and execution. So, to reduce your clients’ stress, we recommend repurposing their top-performing content. Their audience likely won’t remember the content, so by sprucing it up and updating the details, your client can deploy content with a proven track record. Work smarter, not harder!
2. Weekly Holiday Deals and Specials
Whether your client knows it or not, their customers want holiday deals. Studies show that consumers expect and CRAVE them, so why not give the people what they want? Additionally, people are feeling more charitable during this season, which is why deals are the quickest way to attract new leads, gain more customers, and set a firm foundation for 2023. They’ll be surprised at how easily a simple “20% off Holiday Special!” will attract business.
3. Holiday-Focused Products and Services
Speaking of holiday-focused deals, why stop there? Depending on your client and their niche, they may have some incredible opportunities to create holiday-specific products and services. People are in the holiday mood, so even if your clients offer something for only for a month or so, people’s love for the holiday will pay off big time!
4. Leverage SMS Campaigns
Here’s something your client may not be doing: Connecting with their audience via SMS. We all know people use phones more than ever, so why not reach them there? SMS campaigns are easy to write, simple to implement, and yield consistent results across industries. People use their phones even more during the holidays to connect with family and friends, so your clients should do the same.
5. Kick-Start the Holidays Early
The best time to embrace the holiday season was yesterday. Why? Because consumers and big companies kick-start the holiday season earlier every year. Heck, that’s why you see Christmas trees in October! Now that you know this, help your clients design their holiday campaigns as early as possible. If they worry it’s too early, remind them that it’s never too early to put customers in the holiday spirit. Trust us, most people (including us!) want an excuse to celebrate ASAP.
The holidays can be a time of scrambling to the finish, but it doesn’t have to be! Help your clients implement these five strategies, and you’ll find them reaping the rewards and coasting into 2023.
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