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Local SEO Dominated By Small Agencies

Local SEO Dominated By Small Agencies

Want to know what’s going on with agencies doing local SEO? BrightLocal recently completed a survey, polling about 650 digital agencies, SEO freelancers and in-house marketers from small businesses and enterprises and the results reflect a promising future for small local SEO agencies. You can view the survey results here: Local Search Industry Survey - […]

How to Create a Simple Client Conflict Resolution Plan

How to Create a Simple Client Conflict Resolution Plan

When you are wowing your clients with customer service and delivering on your promises (these two are a bare minimum for success, so I’m just assuming they are happening) you expect to have happy clients sending you thank you emails and referrals. But… some people just aren’t happy, no matter what you do. Or your […]

How to Find Your Client's Pain Points

How to Find Your Client's Pain Points

Do you know how to find your client’s pain points? If you’ve ever pitched what you thought was the perfect product or service to solve a problem and they didn’t buy it, it can be so frustrating! But your why you are losing deals may be less about the carefully designed service your pitching, and […]

Shark Tips

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Quick Start Guide to Building Your Local Digital Marketing Agency

Quick Start Guide to Building Your Local Digital Marketing Agency

I’m often asked for advice on how to start a local digital marketing agency by newbies looking to build a real business with their digital marketing skills. I readily give out what tips pop into mind at the time, but here I’m giving you the full consult on how to do it right. If you […]

How to Sell Marketing Services to Small Businesses

How to Sell Marketing Services to Small Businesses

Small business owners are an odd sub-set of people with hundreds of personal reasons for running a business, but one common ambition to successfully build something of their very own. If your selling marketing services, even if it’s only 10 hours a week, you are essentially a small business owner. Knowing the desires and fears […]

Beginner's Checklist for Starting an SEO Agency

Beginner's Checklist for Starting an SEO Agency

Are you thinking about starting an SEO agency? With all the tools available to start, run, and grow your business, there has never been a better time to start your own SEO agency. Unfortunately, there is a big gap between having the desire to start a business and knowing what to do to make it […]

Search Engine Optimization

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Local SEO Dominated By Small Agencies

Local SEO Dominated By Small Agencies

Want to know what’s going on with agencies doing local SEO? BrightLocal recently completed a survey, polling about 650 digital agencies, SEO freelancers and in-house marketers from small businesses and enterprises and the results reflect a promising future for small local SEO agencies. You can view the survey results here: Local Search Industry Survey - […]

Top Online Competitor Analysis Tools | FREE TEMPLATE DOWNLOAD

Top Online Competitor Analysis Tools | FREE TEMPLATE DOWNLOAD

Competitor Analysis (also known as CA or competitive analysis) is an important process for businesses who want to stay current and anticipate market changes. Using online competitor analysis tools offers you a view into your client’s company position in the competitive landscape and analysis should be conducted periodically to build strategies and marketing plans for […]

Free Keyword Research Tools - 3 Best Alternatives to Paid Tools

Free Keyword Research Tools - 3 Best Alternatives to Paid Tools

I want to get you clicking around the Free Keyword Research Tools list ASAP so I’ll keep this intro short and you can skip to the end to get the links in the “Short List of the 3 Best Free Keyword Research Tools” list. As you know, SEO is a marketing strategy focused on optimizing […]

Best Practices

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How to Create a Simple Client Conflict Resolution Plan

How to Create a Simple Client Conflict Resolution Plan

When you are wowing your clients with customer service and delivering on your promises (these two are a bare minimum for success, so I’m just assuming they are happening) you expect to have happy clients sending you thank you emails and referrals. But… some people just aren’t happy, no matter what you do. Or your […]

How to Find Your Client's Pain Points

How to Find Your Client's Pain Points

Do you know how to find your client’s pain points? If you’ve ever pitched what you thought was the perfect product or service to solve a problem and they didn’t buy it, it can be so frustrating! But your why you are losing deals may be less about the carefully designed service your pitching, and […]

How to Price Your Agency Services and Packages

How to Price Your Agency Services and Packages

Do you know how to price your agency services and projects, or are you still invoicing on billable hours? If you're still doing hours for pay, you’re limiting profitability by tying agency performance to how much work you can collectively crank out per hour as opposed to billing on completed projects. How to Price Your […]

Case Study

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$2604.00 Case Study With Nick

$2604.00 Case Study With Nick

Website Profit Monster Theme to The Rescue! Hi Sharks, This was what I would call a super easy, successful, sale. A friend recommended my web development services to a friend. These are always the easiest leads to close— recommendations. Prior to this phone call I did my usual introduction phone call and forwarded her to […]

Special Case Study Recording With Nick & A Nutritionist

Special Case Study Recording With Nick & A Nutritionist

Sometimes you just need someone to show you the way. Now, often you may find yourself with someone who knows they need your services, but just aren't quite there yet. Here's how I establish myself as an expert, so I am the first person they call when the time is right 🙂

How To Pitch Your SEO Services to New Clients So They Respond

How To Pitch Your SEO Services to New Clients So They Respond

Building a business in SEO requires some sales mastery and a big part of that is your new client pitch. If your goal is to be a successful SEO provider, you need to get good at pitching your services. You know the type of person that puts a business card for lawn services under your […]

PPC and Managing Multiple AdWords Accounts for Clients

PPC and Managing Multiple AdWords Accounts for Clients

Are you managing multiple AdWords accounts for clients? If not, maybe it’s time to take a look at adding another income stream. A profitable service many digital marketers and search engine optimizers now provide for clients is PPC management. It’s so profitable because effective pay per click advertising is a skill many small business owners […]

Free Keyword Research Tools - 3 Best Alternatives to Paid Tools

Free Keyword Research Tools - 3 Best Alternatives to Paid Tools

I want to get you clicking around the Free Keyword Research Tools list ASAP so I’ll keep this intro short and you can skip to the end to get the links in the “Short List of the 3 Best Free Keyword Research Tools” list. As you know, SEO is a marketing strategy focused on optimizing […]

SEO and PPC Better Together: Optimizing Marketing Campaigns

SEO and PPC Better Together: Optimizing Marketing Campaigns

SEO and PPC are two of the most profitable marketing channels, but it’s time to stop thinking of them as competing methods to the same goal – increasing relevant traffic to your website – and look at how SEO and PPC are better together. Search Engine Optimization and Pay-Per-Click advertising not only complement each other; […]

Uncategorized

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What are Messenger Bots, and Why Do Local Businesses Need Them?

What are Messenger Bots, and Why Do Local Businesses Need Them?

Messenger bots have been taking the online marketing world by storm for years now. But what are they? And does your local business really need them? Messenger bots are robots that can carry on a conversation with a customer and interact with them just as an actual human being would. They can handle small customer […]