Closing out the year we want to take a look at leveraging Local Search Marketing in 2020. Increased reliance on smart devices means search engine optimization becomes even more important to businesses hoping to increase their share of the local market’s attention, loyalty, and dollars. According to a Status Labs survey, 90% of searchers haven’t […]

With so many people playing, working, and shopping online, digital marketing skills have moved to the forefront of business growth needs. Local, national, and global organizations are all fighting to stay top of mind and one click away from being the number one choice of consumers. To do that, they are universally investing more and […]

Why do you need Local Content for your SEO? Because you need to attract local search users if you want to grow your customer base. To do that you need to rank higher than most, if not all, of your competitors, so customers see your business when making their purchasing decisions. Content marketing is an […]

The goal of SEO is to get your links on the first page of search results. With billions of links competing for a dozen or so spots, competition has never been more fierce in the race to the top. One way to beat out competitors is using video to rank higher in Google search results. […]

Want to know what’s going on with agencies doing local SEO? BrightLocal recently completed a survey, polling about 650 digital agencies, SEO freelancers and in-house marketers from small businesses and enterprises and the results reflect a promising future for small local SEO agencies. You can view the survey results here: Local Search Industry Survey - […]

When you are wowing your clients with customer service and delivering on your promises (these two are a bare minimum for success, so I’m just assuming they are happening) you expect to have happy clients sending you thank you emails and referrals. But… some people just aren’t happy, no matter what you do. Or your […]

Do you know how to find your client’s pain points? If you’ve ever pitched what you thought was the perfect product or service to solve a problem and they didn’t buy it, it can be so frustrating! But your why you are losing deals may be less about the carefully designed service your pitching, and […]

Are you managing multiple AdWords accounts for clients? If not, maybe it’s time to take a look at adding another income stream. A profitable service many digital marketers and search engine optimizers now provide for clients is PPC management. It’s so profitable because effective pay per click advertising is a skill many small business owners […]

Do you know how to price your agency services and projects, or are you still invoicing on billable hours? If you're still doing hours for pay, you’re limiting profitability by tying agency performance to how much work you can collectively crank out per hour as opposed to billing on completed projects. How to Price Your […]

Competitor Analysis (also known as CA or competitive analysis) is an important process for businesses who want to stay current and anticipate market changes. Using online competitor analysis tools offers you a view into your client’s company position in the competitive landscape and analysis should be conducted periodically to build strategies and marketing plans for […]

I want to get you clicking around the Free Keyword Research Tools list ASAP so I’ll keep this intro short and you can skip to the end to get the links in the “Short List of the 3 Best Free Keyword Research Tools” list. As you know, SEO is a marketing strategy focused on optimizing […]

I’m often asked for advice on how to start a local digital marketing agency by newbies looking to build a real business with their digital marketing skills. I readily give out what tips pop into mind at the time, but here I’m giving you the full consult on how to do it right. If you […]