Best Practices

50+ Free Software for Small Businesses During April 2020 in Response to COVID-19

50+ Free Software for Small Businesses During April 2020 in Response to COVID-19

In response to the COVID-19 pandemic, there has been an outpouring of support of small businesses in the form of resources and free software. The reality is, local enterprises and entrepreneurs with fewer resources and reserves will be hit hardest by the restrictions put in place to reduce the spread of coronavirus. Before the COVID-19 […]

Coronavirus & Improving Your Remote Working Environment

Coronavirus & Improving Your Remote Working Environment

While the world grapples with how to carry on through the coronavirus pandemic, improving your remote working experience to stay happy, healthy, and productive has become a top priority for businesses, entrepreneurs, employees, and freelancers. News outlets and social media are doing a great job of scaring and confusing us, but let's go to a […]

Local Off-Page SEO: 4 Tactics That Do More Than Build Links

Local Off-Page SEO: 4 Tactics That Do More Than Build Links

Search engines, specifically Google, use many off-page factors when deciding if and where to rank your website pages. Backlinks are an important ranking factor for SEO, but off-page SEO is more than just building links. 4 Local Off-Page SEO Tactics There are several tactics that you should add to your off-page SEO strategy that positively […]

Essential Entrepreneurial Skills Every Digital Marketer Must Have

Essential Entrepreneurial Skills Every Digital Marketer Must Have

Entrepreneurs are a special breed of people, and there are essential entrepreneurial skills every digital marketer should have. The path to success looks different when you decide to provide freelance or agency digital marketing services, but all successful entrepreneurs have a few important things in common. You can Google “entrepreneurial skills” right now and get […]

How to Write Digital Marketing Proposals - FREE TEMPLATE DOWNLOAD

How to Write Digital Marketing Proposals - FREE TEMPLATE DOWNLOAD

Your digital marketing proposal is your final opportunity to demonstrate your professionalism and inspire the high-level confidence in your services that converts on-the-fence prospects into excited new clients. Preparing and delivering persuasive proposals are a necessary evil because clients expect to see the details laid out in language they understand before deciding who to hire. Make […]

Scaling Your Digital Marketing Agency

Scaling Your Digital Marketing Agency

Starting a digital marketing agency is tough. Scaling your one-person digital marketing agency can seem even tougher. Where are the extra hours and manpower to make it happen? You have to worry about hiring, selling, accounting, payroll, marketing, client management, and service fulfillment. And you have to do all of that while getting results so […]

Local Search Marketing in 2020 - How to Improve SEO

Local Search Marketing in 2020 - How to Improve SEO

Closing out the year we want to take a look at leveraging Local Search Marketing in 2020. Increased reliance on smart devices means search engine optimization becomes even more important to businesses hoping to increase their share of the local market’s attention, loyalty, and dollars. According to a Status Labs survey, 90% of searchers haven’t […]

How to Be An In-Demand Digital Marketer

How to Be An In-Demand Digital Marketer

With so many people playing, working, and shopping online, digital marketing skills have moved to the forefront of business growth needs. Local, national, and global organizations are all fighting to stay top of mind and one click away from being the number one choice of consumers. To do that, they are universally investing more and […]

Local Content for SEO - Creating a Local Content Strategy

Local Content for SEO - Creating a Local Content Strategy

Why do you need Local Content for your SEO? Because you need to attract local search users if you want to grow your customer base. To do that you need to rank higher than most, if not all, of your competitors, so customers see your business when making their purchasing decisions. Content marketing is an […]

Using Video to Rank Higher in Google Search

Using Video to Rank Higher in Google Search

The goal of SEO is to get your links on the first page of search results. With billions of links competing for a dozen or so spots, competition has never been more fierce in the race to the top. One way to beat out competitors is using video to rank higher in Google search results. […]

How to Create a Simple Client Conflict Resolution Plan

How to Create a Simple Client Conflict Resolution Plan

When you are wowing your clients with customer service and delivering on your promises (these two are a bare minimum for success, so I’m just assuming they are happening) you expect to have happy clients sending you thank you emails and referrals. But… some people just aren’t happy, no matter what you do. Or your […]

How to Find Your Client's Pain Points

How to Find Your Client's Pain Points

Do you know how to find your client’s pain points? If you’ve ever pitched what you thought was the perfect product or service to solve a problem and they didn’t buy it, it can be so frustrating! But your why you are losing deals may be less about the carefully designed service your pitching, and […]