Best Practices

How to Write Digital Marketing Proposals - FREE TEMPLATE DOWNLOAD

How to Write Digital Marketing Proposals - FREE TEMPLATE DOWNLOAD

Your digital marketing proposal is your final opportunity to demonstrate your professionalism and inspire the high-level confidence in your services that converts on-the-fence prospects into excited new clients. Preparing and delivering persuasive proposals are a necessary evil because clients expect to see the details laid out in language they understand before deciding who to hire. Make […]

Scaling Your Digital Marketing Agency

Scaling Your Digital Marketing Agency

Starting a digital marketing agency is tough. Scaling your one-person digital marketing agency can seem even tougher. Where are the extra hours and manpower to make it happen? You have to worry about hiring, selling, accounting, payroll, marketing, client management, and service fulfillment. And you have to do all of that while getting results so […]

Local Search Marketing in 2020 - How to Improve SEO

Local Search Marketing in 2020 - How to Improve SEO

Closing out the year we want to take a look at leveraging Local Search Marketing in 2020. Increased reliance on smart devices means search engine optimization becomes even more important to businesses hoping to increase their share of the local market’s attention, loyalty, and dollars. According to a Status Labs survey, 90% of searchers haven’t […]

How to Be An In-Demand Digital Marketer

How to Be An In-Demand Digital Marketer

With so many people playing, working, and shopping online, digital marketing skills have moved to the forefront of business growth needs. Local, national, and global organizations are all fighting to stay top of mind and one click away from being the number one choice of consumers. To do that, they are universally investing more and […]

Local Content for SEO - Creating a Local Content Strategy

Local Content for SEO - Creating a Local Content Strategy

Why do you need Local Content for your SEO? Because you need to attract local search users if you want to grow your customer base. To do that you need to rank higher than most, if not all, of your competitors, so customers see your business when making their purchasing decisions. Content marketing is an […]

Using Video to Rank Higher in Google Search

Using Video to Rank Higher in Google Search

The goal of SEO is to get your links on the first page of search results. With billions of links competing for a dozen or so spots, competition has never been more fierce in the race to the top. One way to beat out competitors is using video to rank higher in Google search results. […]

How to Create a Simple Client Conflict Resolution Plan

How to Create a Simple Client Conflict Resolution Plan

When you are wowing your clients with customer service and delivering on your promises (these two are a bare minimum for success, so I’m just assuming they are happening) you expect to have happy clients sending you thank you emails and referrals. But… some people just aren’t happy, no matter what you do. Or your […]

How to Find Your Client's Pain Points

How to Find Your Client's Pain Points

Do you know how to find your client’s pain points? If you’ve ever pitched what you thought was the perfect product or service to solve a problem and they didn’t buy it, it can be so frustrating! But your why you are losing deals may be less about the carefully designed service your pitching, and […]

How to Price Your Agency Services and Packages

How to Price Your Agency Services and Packages

Do you know how to price your agency services and projects, or are you still invoicing on billable hours? If you're still doing hours for pay, you’re limiting profitability by tying agency performance to how much work you can collectively crank out per hour as opposed to billing on completed projects. How to Price Your […]

Quick Start Guide to Building Your Local Digital Marketing Agency

Quick Start Guide to Building Your Local Digital Marketing Agency

I’m often asked for advice on how to start a local digital marketing agency by newbies looking to build a real business with their digital marketing skills. I readily give out what tips pop into mind at the time, but here I’m giving you the full consult on how to do it right. If you […]

How to Sell Marketing Services to Small Businesses

How to Sell Marketing Services to Small Businesses

Small business owners are an odd sub-set of people with hundreds of personal reasons for running a business, but one common ambition to successfully build something of their very own. If your selling marketing services, even if it’s only 10 hours a week, you are essentially a small business owner. Knowing the desires and fears […]

Beginner's Checklist for Starting an SEO Agency

Beginner's Checklist for Starting an SEO Agency

Are you thinking about starting an SEO agency? With all the tools available to start, run, and grow your business, there has never been a better time to start your own SEO agency. Unfortunately, there is a big gap between having the desire to start a business and knowing what to do to make it […]