Search Engine Optimization

Going Viral During the Virus

Going Viral During the Virus

How SEO Strategies Impact Businesses During COVID The data emerging from the second quarter of 2020 looks bright for businesses with an established, growing online presence. The more optimized you […]

Local Off-Page SEO: 4 Tactics That Do More Than Build Links

Local Off-Page SEO: 4 Tactics That Do More Than Build Links

Search engines, specifically Google, use many off-page factors when deciding if and where to rank your website pages. Backlinks are an important ranking factor for SEO, but off-page SEO is […]

3 Simple Strategies for Prospecting PPC and SEO Clients

3 Simple Strategies for Prospecting PPC and SEO Clients

“Heck Yeah! We’re prospecting today,” said nobody… ever. Unfortunately, prospecting is one of those necessary evils, especially when you are in the process of starting, scaling, or expanding your business. […]

Local Search Marketing in 2020 - How to Improve SEO

Local Search Marketing in 2020 - How to Improve SEO

Closing out the year we want to take a look at leveraging Local Search Marketing in 2020. Increased reliance on smart devices means search engine optimization becomes even more important […]

Local Content for SEO - Creating a Local Content Strategy

Local Content for SEO - Creating a Local Content Strategy

Why do you need Local Content for your SEO? Because you need to attract local search users if you want to grow your customer base. To do that you need […]

Local SEO Dominated By Small Agencies

Local SEO Dominated By Small Agencies

Want to know what’s going on with agencies doing local SEO? BrightLocal recently completed a survey, polling about 650 digital agencies, SEO freelancers and in-house marketers from small businesses and […]

Top Online Competitor Analysis Tools | FREE TEMPLATE DOWNLOAD

Top Online Competitor Analysis Tools | FREE TEMPLATE DOWNLOAD

Competitor Analysis (also known as CA or competitive analysis) is an important process for businesses who want to stay current and anticipate market changes. Using online competitor analysis tools offers […]

Free Keyword Research Tools - 3 Best Alternatives to Paid Tools

Free Keyword Research Tools - 3 Best Alternatives to Paid Tools

I want to get you clicking around the Free Keyword Research Tools list ASAP so I’ll keep this intro short and you can skip to the end to get the […]

SEO and PPC Better Together: Optimizing Marketing Campaigns

SEO and PPC Better Together: Optimizing Marketing Campaigns

SEO and PPC are two of the most profitable marketing channels, but it’s time to stop thinking of them as competing methods to the same goal – increasing relevant traffic […]

How To Pitch Your SEO Services to New Clients So They Respond

How To Pitch Your SEO Services to New Clients So They Respond

Building a business in SEO requires some sales mastery and a big part of that is your new client pitch. If your goal is to be a successful SEO provider, […]

What are Local Citations?

What are Local Citations?

Quick question for you Sharks: have you ever wondered why some of your competitors rank so high for local keywords? Well, here's a hint: they simply leverage the power of […]