“Heck Yeah! We’re prospecting today,” said nobody… ever. Unfortunately, prospecting is one of those necessary evils, especially when you are in the process of starting, scaling, or expanding your business. So, let’s make this pill a little easier to swallow and give you three simple strategies for prospecting PPC and SEO clients. 3 Simple Strategies […]

Closing out the year we want to take a look at leveraging Local Search Marketing in 2020. Increased reliance on smart devices means search engine optimization becomes even more important to businesses hoping to increase their share of the local market’s attention, loyalty, and dollars. According to a Status Labs survey, 90% of searchers haven’t […]

Why do you need Local Content for your SEO? Because you need to attract local search users if you want to grow your customer base. To do that you need to rank higher than most, if not all, of your competitors, so customers see your business when making their purchasing decisions. Content marketing is an […]

Want to know what’s going on with agencies doing local SEO? BrightLocal recently completed a survey, polling about 650 digital agencies, SEO freelancers and in-house marketers from small businesses and enterprises and the results reflect a promising future for small local SEO agencies. You can view the survey results here: Local Search Industry Survey - […]

Competitor Analysis (also known as CA or competitive analysis) is an important process for businesses who want to stay current and anticipate market changes. Using online competitor analysis tools offers you a view into your client’s company position in the competitive landscape and analysis should be conducted periodically to build strategies and marketing plans for […]

I want to get you clicking around the Free Keyword Research Tools list ASAP so I’ll keep this intro short and you can skip to the end to get the links in the “Short List of the 3 Best Free Keyword Research Tools” list. As you know, SEO is a marketing strategy focused on optimizing […]

SEO and PPC are two of the most profitable marketing channels, but it’s time to stop thinking of them as competing methods to the same goal – increasing relevant traffic to your website – and look at how SEO and PPC are better together. Search Engine Optimization and Pay-Per-Click advertising not only complement each other; […]

Building a business in SEO requires some sales mastery and a big part of that is your new client pitch. If your goal is to be a successful SEO provider, you need to get good at pitching your services. You know the type of person that puts a business card for lawn services under your […]

Quick question for you Sharks: have you ever wondered why some of your competitors rank so high for local keywords? Well, here's a hint: they simply leverage the power of local citations. When it comes to creating a strong online presence for a local business, citations play a very important part in boosting your visibility […]