
Direct Mail Vs. PPC: Which Is Better?
As we teach entrepreneurs to help local businesses with marketing, this question frequently comes up: “Should I focus on PPC or direct mail?” To answer that question, let’s review what

Want to Score High-Ticket Clients? Here’s How, In 3 Steps
My posts in the first quarter of 2021 focus on revenue generation, at each stage of your digital marketing agency. Last month, we talked about 5 ways new agencies score

How to Become a Neighborhood Expert and Dominate Your Local Market
Does your digital marketing agency have goals for 2021? Take some time to reflect on what you want to accomplish this year… Regardless of the specifics, I’m guessing your goals

New To Digital Marketing? Here’s 5 Ways Agencies Get Clients (1 of 3)
Why First Quarter Is About Sales, Sales, Sales! We’ve made it to the new year, so it’s time for new goals. Maybe you’re thinking about profit or revenue goals, or

Side-Hustlers: Start Here…
You don’t want to run a full-time business. But you know you can take a piece of the digital marketing pie, in order to supplement your income. Making money online

Freelancer or Solopreneur? Start Here…
You’re a solopreneur, who doesn’t necessarily want the hassle of running your own agency. After all, building a successful agency requires administration and management on top of marketing skills. You

Want To Build A Thriving Digital Agency? Start Here…
You own a digital marketing agency, or you want to start one. You’ve seen dozens of ads by people promising to show you how to make money online, but none

Do You Or Your Clients Need Some Cash? Here’s How to Get Free Money From The Government
In the midst of the COVID-19 pandemic, government agencies at the county, state, and federal levels offer funds to help businesses adapt to change. Some of it goes to help

Client Acquisition Methods to Launch Your Business
The Complete Guide To Gaining Your First Customers Happy holidays! Here at Offline Sharks, we hope you’ve survived and thrived amid the challenges of 2020, and we wish you the

How To Use PPC For Lead Generation
4 Tips To Increase Warm Prospects Today we’re taking a deeper dive into pay-per-click (PPC) advertising, especially for generating leads. The right SEO keywords paired with the right campaigns can