Issue #229 | January 28th 2024
Welcome to this issue of Shark Bites!
This week we had another great week as we round the corner into February. Which is a good time to sit back and ask yourself… have you made progress on the goals you set for 2024?
Heck—have you even taken the time to set some goals?
If not, now is the time to do it.
So focus down. Take some action steps. And then let’s dive into this round of Shark Bites…
- To kick things off with this recap of some of the best wins of 2023… we’ll start off with Adam. Who landed a client with the classic foot in the door offer leading to a recurring revenue deal. That’s why we chose this as a best of 2023—to highlight the importance of this strategy.
- Next, Kathy Mason with a HUGE $29,6000 deal… woah that’s a good one. Don’t need many of those to start adding up.
- Next, postcard expert, Scott Mizener, had a ton of big wins. Including… mailing more than 1 MILLION postcards. Way to go. Plus add on to that some a new record profit… and that’s the way to get it done.
- Last but not least, Dan used the video audit strategy he learned from “The Norminator” to close a front end deal with more on the way.
So those were some of the wins we wanted to highlight from 2023. Truth is, NO win is too small to celebrate. So be sure to begin writing in your wins starting this week!
If you’d like to write in your wins and be featured, you can do so inside of the Remote Marketing Agency Owners Private Facebook Group. Remember to use “#win” so we can feature you in next week’s “Catch of the Week”.
Welcome to “Pirate’s Booty” – a curated stash of local marketing news and content for your reading pleasure.
As we often do, let’s kick things off with Google news. This time about Google updating their SEO Starter Guide. Including debunking myths and modernizing advice.
So if you want to find out more about this update, this article can tell you what’s going on:
Google's SEO Starter Guide Updates: Branding In, Keywords Out
Next: Two of our favorite things to cover. Google news and AI news.
Specifically, why Google may rank AI-generated content over original content. And on the flipside… why it may not. If you do any sort of SEO or are interested in AI, this article is well worth reading:
On this week’s Aloha Friday Local Marketing Jam Session we went live for:
You're Using AI… Now How Do You SELL It???
This was with sales expert, Nick Loise. And Nick and I chatted a lot about the art of sales. And specifically, how to sell AI.
Now of course, you can use the tried and true classics to sell AI.
BUT… there are some market peculiarities you should be aware of. Which is some of what we chatted about. So if you’re trying to sell AI-powered services to clients, this is well worth watching here:
That just about does it for this round of Shark Bites.
Thanks as always for tuning in.
If you’re interested in more goodies to boost your business, then be sure to tune into the FREE training we are offering right now all about building a fully-automated, hands-off business from anywhere in the world.
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To check it out, go here:
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Mahalo,
Tom Gaddis
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