Issue #249 | June 16th 2024
Aloha Shark and welcome to this special post-launch edition of Shark Bites!
As you likely know, we just finished the launch of our new course the Already Done Method.
So if you’re brand new to our shores, welcome! What you’re reading now is called “Shark Bites”—our weekly digest of some of the content we put out from Shark HQ each week.
Here you can find wins that other Sharks posted to our Facebook group. (Go to: https://www.offlinesharks.com/facebook and post using #win to share your wins.)
A weekly stash of content about local marketing. Replays of our weekly Live Show. And more! So be sure to check back every week for anything you may have missed.
And with that out of the way, let’s dive into this round of Shark Bites…
Welcome to “Pirate’s Booty” – a curated stash of local marketing news and content for your reading pleasure.
Up first, an article on a topic we don’t often talk about: Copywriting. Truth is, most or all of the copywriting you need to do for an agency could (and probably should) be outsourced.
That said, if you find yourself doing it yourself right now or just want to learn more about how to make ads work, then this article about using simple headlines can help.
If you want to learn more, check it out here:
Want More Clicks? Use Simple Headlines, Study Advises
Next, another topic we don’t cover too often: YouTube. YouTube is one of those things that if you want to use it, it can be a hugely helpful tool to growing your business. (Or your client’s business.)
But that said, not everyone in local marketing needs to use it. But if it is something you’re interested in, then you may want to know about the new feature YouTube is rolling out that lets you A/B test thumbnails.
If that sounds interesting, read more here:
YouTube Rolls Out Thumbnail A/B Testing To All Channels
On this week’s Aloha Friday Local Marketing Jam Session I sat down with guest, Richie Cronin, to discuss:
The Business-Changing Magic Of Productizing Your Services
Every week we go live for the Aloha Friday Local Marketing Jam Session, aka “The Weekly Live Show”.
This is like a local marketing variety show where we dedicate each session to a single topic. But go through multiple recurring segments.
These segments include Shark Shoutouts, Q&A, trivia (where we give away cash prizes), and more.
This week we chatted about productizing services.
Which is a very powerful strategy that makes both selling and fulfilling services much, much easier.
To check it out, view the replay here:
https://www.offlinesharks.com/lmjs238
There goes another great week.
Whether it’s your first time or your 100th time—thanks for tuning in to this round of Shark Bites.
Great stuff coming this week.
So stay tuned…
Mahalo,
Tom Gaddis
P.S. Hungry for more content? Here are three easy ways we can help you today:
- Remote Millionaires Podcast – Get free weekly episodes about growing a lifestyle business from anywhere in the world.
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- Remote Millionaires Coaching Program – Free 15-Minute Agency Strategy Call with our team.
