Shark Bites – Issue 250

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Issue #250 | June 23rd 2024

Aloha Shark and welcome to this summer edition of Shark Bites!

In case you missed it, Friday was officially the start of summer. Which means, things will continue to heat up. Family time will increase. And potentially, the amount of work you get done will shrink.

But it doesn’t have to.

Because you can use some of the tips and tricks you find in this edition of Shark Bites to help you grow all summer long.

Plus, this is a bit of a special edition because this is officially Issue 250.

Which makes us a quarter of a way to a thousand issues total!

So thanks for reading and let’s dive right in… 

Catch
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  • Up first, we had a win in our agency that Nick reported—this one a $5k website + $2k per month Google ad campaign. Notice it took us 4 months of followup to land this client. But it will be so worth it!
  • Next, Shark Alliance Member, Dorn “Megalo-Dorn” Brenton, wrote in with a handful of nice wins: A few recurring revenue clients, a number of e-books sold, and 7 free listings in the last 2 days. Great work as always Dorn. 
  • Then we have a shoutout for one of our own: Shushan Hibbert-Thomas! Shushan is known as our “Facebook Queen” and she helps do a lot of stuff including helping to run our Facebook group. And look at that! Shushan is getting traction and getting paid with her REACH machine. Great work Shushan we’re all very proud!
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Catch 2

Welcome to “Pirate’s Booty” – a curated stash of local marketing news and content for your reading pleasure.


To kick things off, a study was recently done looking at what types of sites and content that Google favors in search. And what they found is that there has been a shift and Google is liking Ecommerce sites and user-generated content. 

User-generated content is for sure more important than ever. And in case it’s something you want to begin using, here’s an article that talks more about these findings. 

Study: Google Favors Ecommerce Sites & User-Generated Content

Next, more Search news. But this one about Gen Z ditching Google and turning to Reddit for product searches. Funny thing is we’ve covered before about how even Google is favoring Reddit content in its search results.

Obviously Reddit isn’t used too much these days in local marketing. But I believe there’s an opportunity for someone to potentially use it and pioneer the space. Learn more here:

Gen Z Ditches Google, Turns To Reddit For Product Searches

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On this week’s Aloha Friday Local Marketing Jam Session Richie Cronin and Nicholas Loise sat down to chat about:

       How To Make Accountability Your Superpower And Almost Guarantee Success

This was a special live show on a special topic.

Because this wasn’t just about landing clients or making money. (Which obviously are both important topics don’t get me wrong.)

But this one was about a mindset issue.

Mindset stuff is near and dear to my heart.

Because it was working on mindset stuff that helped me go from unemployed and drinking daily… to growing two successful businesses, getting in shape, and constantly working towards my goals. 

That’s why this stuff is so powerful.

It can totally transform your life—and therefore transform your business. 

Anyway, if you want to hear two highly successful people talk about the mindset shifts that helped them, then tune into the replay right here:

https://www.offlinesharks.com/lmjs239

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Boom… Issue 250 is in the bag. 

Thanks for playing whether this was your first time here or your 250th time here. 

Coming up next week we have a training planned that is all about one thing:

Scale.

To be more specific, it’s all about the best strategy to use to set your business up right from the beginning. 

So that it naturally scales over time without your workload scaling over time.

More on that soon so keep your eyes peeled. 

Mahalo,

Tom Gaddis

P.S. Hungry for more content? Here are three easy ways we can help you today:

  1. Remote Millionaires Podcast – Get free weekly episodes about growing a lifestyle business from anywhere in the world.
  2. Agency Growth Machine – Our highly-popular directory strategy that makes YOU a local influencer.
  3. Shark Alliance – Want to see my step-by-step roadmap to go from $0 to 6-figures in sales each year? Click here to learn more and try it for a full 30-days for just $1. 
  4. Remote Millionaires Coaching Program – Free 15-Minute Agency Strategy Call with our team.
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Picture of Tom Gaddis

Tom Gaddis

Attended the School of Hard Knocks. A former restaurant manager in Oklahoma, Tom always wanted to be self-employed and free from the butt-smooching of the corporate world. He wanted success bad enough that he picked up his family, including two small children and moved to beautiful Maui, Hawaii. Starting from zero, Tom embarked on building a local marketing consulting business. And promptly fell on his face! It seems Hawaiians were lovely people, until you tried to sell them something! But he persevered and learned from his mistakes. Today he's arguably one of the most successful in his niche and expecting to grow over 100% this year alone.

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