What’s The Secret? Hook Point with Brendan Kane

In a world full of noise, how do you stand out? How do you spread your message in a world of a trillion others? It’s not easy, but it’s surprisingly simple. Brendan Kane, an innovation strategist and social media guru, has helped Fortune 500 companies and high-profile people make their mark in the world. Tom sat down with Brendan to discuss his keys to success, including the crucial anatomy of a hook point, why you need to always innovate to stay relevant, and how to cater your message to reach the widest audience possible.

“At its highest point, a hook point equals grabbing attention.”

Brendan Kane

In This Episode:

  • How to stand out in a world of 60 billion messages sent every day
  • The KEY three pillars of grabbing and KEEPING attention
  • Why a perfect hook can’t last forever
  • The difference between what people WANT vs. NEED
  • Why hooks need to cater to the largest possible audience

Connect with Brendan Kane:

Get Brendan’s books here and here

Connect with Tom Gaddis:

Check out Offline Sharks here

Picture of Tom Gaddis

Tom Gaddis

Attended the School of Hard Knocks. A former restaurant manager in Oklahoma, Tom always wanted to be self-employed and free from the butt-smooching of the corporate world. He wanted success bad enough that he picked up his family, including two small children and moved to beautiful Maui, Hawaii. Starting from zero, Tom embarked on building a local marketing consulting business. And promptly fell on his face! It seems Hawaiians were lovely people, until you tried to sell them something! But he persevered and learned from his mistakes. Today he's arguably one of the most successful in his niche and expecting to grow over 100% this year alone.

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