In a world full of noise, how do you stand out? How do you spread your message in a world of a trillion others? It’s not easy, but it’s surprisingly simple. Brendan Kane, an innovation strategist and social media guru, has helped Fortune 500 companies and high-profile people make their mark in the world. Tom sat down with Brendan to discuss his keys to success, including the crucial anatomy of a hook point, why you need to always innovate to stay relevant, and how to cater your message to reach the widest audience possible.
“At its highest point, a hook point equals grabbing attention.”
– Brendan Kane
In This Episode:
- How to stand out in a world of 60 billion messages sent every day
- The KEY three pillars of grabbing and KEEPING attention
- Why a perfect hook can’t last forever
- The difference between what people WANT vs. NEED
- Why hooks need to cater to the largest possible audience
Connect with Brendan Kane:
Get Brendan’s books here and here