Marketing Strategies For Fearless Entrepreneurs
Entrepreneurs are a special breed of people, and there are essential entrepreneurial skills every digital marketer should have. The path to success looks different when you decide to provide freelance or agency digital marketing services, but all successful entrepreneurs have a few important things in common. You can Google “entrepreneurial skills” right now and get […]
Your digital marketing proposal is your final opportunity to demonstrate your professionalism and inspire the high-level confidence in your services that converts on-the-fence prospects into excited new clients. Preparing and delivering persuasive proposals are a necessary evil because clients expect to see the details laid out in language they understand before deciding who to hire. Make […]
Starting a digital marketing agency is tough. Scaling your one-person digital marketing agency can seem even tougher. Where are the extra hours and manpower to make it happen? You have to worry about hiring, selling, accounting, payroll, marketing, client management, and service fulfillment. And you have to do all of that while getting results so […]
With so many people playing, working, and shopping online, digital marketing skills have moved to the forefront of business growth needs. Local, national, and global organizations are all fighting to stay top of mind and one click away from being the number one choice of consumers. To do that, they are universally investing more and […]
The goal of SEO is to get your links on the first page of search results. With billions of links competing for a dozen or so spots, competition has never been more fierce in the race to the top. One way to beat out competitors is using video to rank higher in Google search results. […]
When you are wowing your clients with customer service and delivering on your promises (these two are a bare minimum for success, so I’m just assuming they are happening) you expect to have happy clients sending you thank you emails and referrals. But… some people just aren’t happy, no matter what you do. Or your […]
Do you know how to find your client’s pain points? If you’ve ever pitched what you thought was the perfect product or service to solve a problem and they didn’t buy it, it can be so frustrating! But your why you are losing deals may be less about the carefully designed service your pitching, and […]
Do you know how to price your agency services and projects, or are you still invoicing on billable hours? If you're still doing hours for pay, you’re limiting profitability by tying agency performance to how much work you can collectively crank out per hour as opposed to billing on completed projects. How to Price Your […]
I’m often asked for advice on how to start a local digital marketing agency by newbies looking to build a real business with their digital marketing skills. I readily give out what tips pop into mind at the time, but here I’m giving you the full consult on how to do it right. If you […]
Small business owners are an odd sub-set of people with hundreds of personal reasons for running a business, but one common ambition to successfully build something of their very own. If your selling marketing services, even if it’s only 10 hours a week, you are essentially a small business owner. Knowing the desires and fears […]
Building a business in SEO requires some sales mastery and a big part of that is your new client pitch. If your goal is to be a successful SEO provider, you need to get good at pitching your services. You know the type of person that puts a business card for lawn services under your […]
Messenger bots have been taking the online marketing world by storm for years now. But what are they? And does your local business really need them? Messenger bots are robots that can carry on a conversation with a customer and interact with them just as an actual human being would. They can handle small customer […]