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Recommended Reading

We’ve compiled a list of interesting books centered around marketing that Nick and I have read ourselves which we find would be useful to you on your digital marketing journey.

Business (Marketing, Copywriting, Sales, Etc.)

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Start with No: The Negotiating Tools that the Pros Don't Want You to Know by Jim Camp
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Profit First: Transform Your Business From a Cash-Eating Monster to a Money-Making Machine
by Mike Michalowicz

44

The Adweek Copywriting Handbook
by Joseph Sugarman

3

Breakthrough Advertising by Eugene M. Schwartz

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Positioning: The Battle for Your Mind
by Al Ries, Jack Trout, Philip Kotler

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Extraordinary Transformation: An Entrepreneurial Blueprint for Leaders Who Seek Transformational Growth by Nido Qubein

41

Financial Shenanigans, Fourth Edition: How to Detect Accounting Gimmicks and Fraud in Financial Reports by Howard M. Schilit

42

Money Loves Speed: From Stress to Success: Revealing the 8 Laws of Attracting Money Fast by Dr. Joe Vitale

43

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber

22

Agent of Influence: How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business by Jason Hanson

23

Turning the Flywheel: A Monograph to Accompany Good to Great by Jim Collins

24

The Five Most Important Questions You Will Ever Ask About Your Organization by Peter F. Drucker

25

Contagious: Why Things Catch On by Jonah Berger 

26

Exactly What to Say by Phil M Jones

27

Storynomics: Story-Driven Marketing in the Post-Advertising World by Robert Mckee

28

A technique for producing ideas: A simple five step formula for producing ideas by James Webb Young

29

Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential by Greg Crabtree

30

The Go-Giver by Bob Burg John David Mann

31

The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires (The Wizard of Ads Series, Volume 1) by Roy H. Williams

32

Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No by Jeb Blount

33

The Halbert Copywriting Method Part III: The Simple, Fast, & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads by Bond Halbert

34

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland

35

The Contract and Fee-Setting Guide for Consultants and Professionals by Howard L. Shenson

36

Selling Local Advertising: The Best Kept Insider Secrets To Create Local Advertising Sales, FAST! by Claude Whitacre

37

Start Finishing: How to Go from Idea to Done by Charlie Gilkey

38

A Happy Pocket Full of Money, Expanded Study Edition: Infinite Wealth and Abundance in the Here and Now by David Cameron Gikandi

39

Hook Point: How to Stand Out in a 3-Second World by Brendan Kane

40

The Million Dollar Media Rep: How to Become a Television and Radio Sales Superstar by Michael Guld

4

Scientific Advertising: Complete and Unabridged by Claude C. Hopkins

5

SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle by Sabri Suby

6

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes

7

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan

8

Free Prize Inside: The Next Big Marketing Idea by Seth Godin

9

Almost Alchemy: Make Any Business Of Any Size Produce More With Fewer And Less by Dan S. Kennedy

10

Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business by Pat Flynn

11

Making Them Believe: How One of America's Legendary Rogues Marketed ”The Goat Testicles Solution” and Made Millions by Dan S. Kennedy

12

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling by Jeb Blount

13

SPIN Selling by Neil Rackham

14

All about Them: Grow Your Business by Focusing on Others by Bruce Turkel

15

Copywriting Secrets: How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits…No Matter What You Sell or Who You Sell It To! by Jim Edwards

16

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan

17

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

18

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

21

Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million by Cliff Lerner

20

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz

19

Retargeting Recipes: 7 Spicy Strategies That Will Heat Up Your Conversions & Make Your Campaigns Sizzle by Justin Brooke

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Networking Magic: How to Find Connections that Transform your Life by Rick Frishman

Personal Development

68

The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime by MJ DeMarco

69

When: The Scientific Secrets of Perfect Timing by Daniel H. Pink

70

Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets by Nassim Nicholas Taleb

71

Skin in the Game: Hidden Asymmetries in Daily Life by Nassim Nicholas Taleb

72

Compete to Create: An Approach to Living and Leading Authentically Dr. Michael Gervais

73

The Magic of Thinking Big by David J. Schwartz

74

The Lombardi Rules: 26 Lessons from Vince Lombardi–The World's Greatest Coach (The McGraw-Hill Professional Education Series) by Vince Lombardi

75

Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts by Annie Duke

76

How To Win Friends & Influence People by Dale Carnegie

77

Greenlights by Matthew McConaughey

78

Persuasion: The Subtle Art of Getting What You Want by Mark Morgan Ford, Will Newman

79

The Great Mental Models Volume 1: General Thinking Concepts by Rhiannon Beaubien

80

An Incomplete Education by Judy Jones , William Wilson 

81

Culture Renovation: 18 Leadership Actions to Build an Unshakeable Company by Kevin Oakes

82

Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman

83

Courageous Cultures: How to Build Teams of Micro-Innovators, Problem Solvers, and Customer Advocates by Karin Hurt, David Dye

84

Put Your Ass Where Your Heart Wants to Be by Steven Pressfield

46

One Small Step Can Change Your Life: The Kaizen Way by Robert Maurer Ph.D.

47

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear

48

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

49

Range: Why Generalists Triumph in a Specialized World by David Epstein

50

The Alter Ego Effect: The Power of Secret Identities to Transform Your Life by Todd Herman

51

The Seven Forces of Success by Joseph Sugarman

52

High Performance Habits: How Extraordinary People Become That Way by Brendon Burchard

53

The Infinite Game by Simon Sinek

54

Tiny Habits: The Small Changes That Change Everything by BJ Fogg PhD

55

Turning Pro: Tap Your Inner Power and Create Your Life's Work by Steven Pressfield

56

Can't Hurt Me: Master Your Mind and Defy the Odds by David Goggins

57

Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, and the World by Tom Wright, Bradley Hope

58

The Miracle Morning for Entrepreneurs: Elevate Your SELF to Elevate Your BUSINESS by Hal Elrod

59

Little Bets: How Breakthrough Ideas Emerge from Small Discoveries by Peter Sims

60

The Trick To Money Is Having Some by Stuart Wilde

61

Renegade Millionaire: 7 Secrets To Extreme Wealth, Autonomy, And Entrepreneurial Success by Dan S. Kennedy, Lee Milteer, Adam Witty

62

The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months by Brian P. Moran

63

There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 “Rings of Power” for Creating Fame, Fortune, and a Business Empire Today — Guaranteed! by Joe Vitale, Jeffrey Gitomer

64

Reverse Engineer Your Future: Stop Waiting for Success — Go Out and Make It Happen Now by Paul James

65

Million Dollar Habits: 10 Simple Steps to Getting Everything You Want in Life by Robert Ringer

66

DaVinci and the 40 Answers: A Playbook for Creativity and Fresh Ideas by Mark Fox

67

The Luck Factor: The Scientific Study of the Lucky Mind by Richard Wiseman

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Living with a SEAL: 31 Days Training with the Toughest Man on the Planet by Jesse Itzler

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Unbeatable Mind: Forge Resiliency and Mental Toughness to Succeed at an Elite Level by Mark Divine

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Instant Rapport by Michael Brooks

Other Books

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The Lessons of History by Will Durant, Ariel Durant

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The New Confessions of an Economic Hit Man by John Perkins

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How to Lie with Statistics by Darrell Huff

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How to Lie with Statistics by Darrell Huff

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