Every new year presents new opportunities, and 2023 is a new chance to serve your clients better than ever. In fact, that’s what makes it both exciting and terrifying—in a way, you start from scratch! Frankly, we love that combination because it’s an invitation to break the status quo and explore new horizons. So, with 2022 coming to a close, we embrace the challenge. If you feel excited for what the new year will bring, this blog is for you.
Seeing as 2023 is just around the corner, we bet you’ve been dutifully brainstorming new strategies for your clients. However, if the past several years have taught us anything, it’s that marketing and branding have changed forever. We thought every year presented new challenges already, but the past few have brought surprise after surprise! Because of this, we firmly believe that 2023 will be unlike any year we’ve had before.
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New Year, New Everything
We believe this because the internet and the work-from-home boom have revolutionized marketing and branding. Plus, Gen Z has begun graduating from college and beginning work, setting new standards for tomorrow. For example, we discovered that efficiency, uniqueness, and personalization resonate with today’s younger demographic. Today’s consumers crave a company that gets them, doesn’t waste their time, and leaves an impression. Gone are the days of generalized ads and TV spots dominating our ears.
That’s why it’s crucial for you to equip your clients with up-to-date strategies, helping them attract and connect with their evolving audience. 2023 will be the year of more unique, personalized, and efficient experiences than ever, and the businesses that don’t catch on will be left in the dust. Don’t be one of them!
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Based on our research, we’ve identified five KEY strategies that will set your clients up for success in 2023:
1. Double Down on Email Marketing
Email has always been a powerful tool in any company’s arsenal, and that will ring even more true in 2023. Checking and using email is easier than ever, so why wouldn’t you use it to promote your business? However, there’s more to it than just spamming “SALE!” at your customers. People want to join an email list that provides actionable value on a consistent basis with a personal touch. If your marketing clients show up consistently in their customers’ inboxes, they’ll beat out everyone else with enough time. Consistency is key.
2. Become the Expert
When consumers search for a product or service to use, they want to find a business they can trust. If you can trust a business’s word, you can trust in the quality of their product or service. One awesome way to do this is to become the expert or authority on that product or service. As your clients build trust and authority with their customers, they’ll rise to the surface and beat out their competition.
3. Little Launches and Gracious Giveaways
You know how today’s musicians frequently release singles more than full albums? Take that idea and apply it to launches and giveaways. Consumers look forward to smaller launches more often, as well as micro giveaways. Why? Because everything online happens at lightning speed in small doses, so consumers expect the same with their favorite products and services. Help your clients design dozens of smaller launches and giveaways throughout the year—they’ll discover far better engagement and conversion.
4. Personalize the Customer Journey
A personalized customer journey is the currency of Gen Z, and the demand for it continues to rise. Why? Social media and algorithms have demonstrated the power of tailored-for-you ads, and consumers (especially the younger generations) have microscopic attention spans. So, help your clients personalize every step of the journey. From the first impression to the seventh purchase, a customer’s journey should know them better than their own family. (Okay, maybe.)
5. Align with Your Beliefs
We’ve seen a distinct rise in companies that align themselves with a cause or belief. Why? Because people don’t want to start or support a “soulless corporation.” How much better does it feel to buy something you want AND support a cause you believe in? That’s why it’s crucial for your clients to identify their core principles and bring them to the forefront of the conversation. If a customer feels like their purchase achieved something, they’re much more likely to say YES!
2023 will change the way we understand marketing, branding, and entrepreneurship. If you’re caught by surprise, you’ll be playing catch-up. But if you’re ahead of the game, you’ll enjoy the benefits. When in doubt, don’t be afraid to break the mold!