How SEO Strategies Impact Businesses During COVID The data emerging from the second quarter of 2020 looks bright for businesses with an established, growing online presence. The more optimized you […]
Author Archives: Nick P
COVID Uncertainty
3 Ways to Stay Creative and Relevant with SEO Content Strategy Chaos in 2020 created new, hot SEO keywords and phrases - “coronavirus,” “COVID-19,” “lockdown,” “phased reopening,” “flatten the curve,” […]
What is Reputation Marketing and Who Needs It?
A lot of people are still confused about the difference between reputation marketing and reputation management. Despite being around for years, some business owners believe reputation management is for when […]
Freelancing and the Dreaded Talk About Money
Freelancing is not for everyone. Many people function way better when told what to do, when to do it, and how to do it in exchange for consistent pay and […]
50+ Free Software for Small Businesses During April 2020 in Response to COVID-19
In response to the COVID-19 pandemic, there has been an outpouring of support of small businesses in the form of resources and free software. The reality is, local enterprises and […]
Local Off-Page SEO: 4 Tactics That Do More Than Build Links
Search engines, specifically Google, use many off-page factors when deciding if and where to rank your website pages. Backlinks are an important ranking factor for SEO, but off-page SEO is […]
White Label PPC or Contract PPC Outsourcing - Which is Better?
With options such as white label PPC or contract PPC management services available, why aren’t you outsourcing PPC campaign management for clients already? You don’t need to know anything about […]
3 Simple Strategies for Prospecting PPC and SEO Clients
“Heck Yeah! We’re prospecting today,” said nobody… ever. Unfortunately, prospecting is one of those necessary evils, especially when you are in the process of starting, scaling, or expanding your business. […]
Local Search Marketing in 2020 - How to Improve SEO
Closing out the year we want to take a look at leveraging Local Search Marketing in 2020. Increased reliance on smart devices means search engine optimization becomes even more important […]
Local Content for SEO - Creating a Local Content Strategy
Why do you need Local Content for your SEO? Because you need to attract local search users if you want to grow your customer base. To do that you need […]
Local SEO Dominated By Small Agencies
Want to know what’s going on with agencies doing local SEO? BrightLocal recently completed a survey, polling about 650 digital agencies, SEO freelancers and in-house marketers from small businesses and […]
PPC and Managing Multiple AdWords Accounts for Clients
Are you managing multiple AdWords accounts for clients? If not, maybe it’s time to take a look at adding another income stream. A profitable service many digital marketers and search […]