Responding To A $60,000 Request For Proposal (RFP)?

A request for a $60,000 marketing proposal was just offered to my marketing agency, but we are NOT going to engage!

Most people waste a lot of time and money responding to a RFP and in this video, I'll show you my strategy for getting around this! Most people would think we are absolutely crazy to not drop everything and try to land this job, but through experience I've learned that there are a few simple things you can implement in order to: #1 get paid to write your proposal (most people waste time & money here by not doing this because 90% of RFP's are from tire kickers and people window shopping) #2 Increase your chances of success by pre-qualifying the company sending the RFP

One final thought here is that I've turned down a TON of leads for these exact reasons, but I've actually accepted and WORKED with even more. You see these days, at least for us, it's all about working with the RIGHT clients and not ALL clients. You want the clients that are low maintenance, pay good $, and are easy to deliver results for.

Question for you in the comments below: Are you writing proposals? Are you writing informal email proposals? Let me know in the comments below, I would love to hear where you are at!

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Blog article from the video – Ranking Factors for 2020 –

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Nick Ponte

Born and raised on Maui, Nick was employed as an automobile mechanic before founding his own local marketing agency. Nick naturally wrestled with the change from tradesman to marketer (not an easy transition) but, like Tom, he wouldn't give up. Through years of commitment, Nick has grown to be a highly skilled web developer and marketing expert with a specialized skill-sets in a variety of fields. He has developed many high-traffic, high-quality websites that incorporate the best practices for today's digital marketing. Today, Nick eagerly shares his experience and knowledge by helping others in cultivating their business.

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