Shark Bites – Issue 305

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Issue #305 | July 13th 2025

Aloha Shark!

And welcome to this edition of Shark Bites.

This week we were back at it with a full week of content so to help you catch up on what you missed, let’s dive right in… 

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Catch

If you’d like to write in your wins and be featured, you can do so inside of the Remote Marketing Agency Owners Private Facebook Group. Remember to use “#win” so we can feature you in next week’s “Catch of the Week”.

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Catch 2

Welcome to “Pirate’s Booty” – a curated stash of local marketing news and content for your reading pleasure.


You know we are big on AI around here. But that doesn’t mean we don’t acknowledge that AI has certain quirks to it. 

And one such quirk is that you must ensure the info it gives you is correct. Which is why I thought this article about ChatGPT recommendations potentially being influenced by hacked sites was interesting.

To be clear, this is NOT a reason to not use AI. It’s just something to be aware of. Read about it here:

ChatGPT Recommendations Potentially Influenced By Hacked Sites

You may know that Google takes quality and trustworthiness rankings very seriously. After all, these are a big part of how Google chooses which sites to show search users.

So how can you boost your quality and trustworthiness rankings?

This article shares 7 key content signals that Google may rely on. Read it here:

Google’s Quality Rankings May Rely On These Content Signals

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Pipeline Power: Mastering Sales Flow with HighLevel

If your sales process feels like chaos—leads falling through the cracks, follow-ups missed, no clear next steps—then you’ve got a pipeline problem.

What's a “Pipeline”?

In HighLevel, a pipeline is a visual tool that helps you track where your leads and clients are in your sales or fulfillment process.

This is a KEY step to having a high-functioning agency that scales over time.

In fact, your sales pipeline might be the most important piece to get in place if you're looking to make more money now.

That's why on this week's Aloha Friday Local Marketing Jam Session, I went live to show you how to master sales pipelines in no time flat.

The replay is up now and you can catch it right here:

https://offlinesharks.com/lmjs290

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                                                                      The Captain’s Log

Here you can find the latest YouTube videos from our Captains Tom and Nick. They’re putting out new videos all the time, so check back each week for new goodies.

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All righty. 

Another great week of content has come and gone.

Thanks as always for playing along!

And I will talk to you soon… 

Mahalo,

Tom Gaddis

P.S. Hungry for faster results? Here are four easy ways we can help you today:

  1. Weekly Live Calls
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  2. SmartDirectoryAI
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  3. AI Agency Fast Track
    Discover the proven plan to start and scale your own AI-powered marketing agency—even if you're starting from scratch. Completely free!

  4. Walkthrough Wednesdays
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Tom Gaddis

Attended the School of Hard Knocks. A former restaurant manager in Oklahoma, Tom always wanted to be self-employed and free from the butt-smooching of the corporate world. He wanted success bad enough that he picked up his family, including two small children and moved to beautiful Maui, Hawaii. Starting from zero, Tom embarked on building a local marketing consulting business. And promptly fell on his face! It seems Hawaiians were lovely people, until you tried to sell them something! But he persevered and learned from his mistakes. Today he's arguably one of the most successful in his niche and expecting to grow over 100% this year alone.

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