Issue #307 | July 27th 2025
Aloha and welcome to Shark Bites!
In fact, this is the final July Shark Bites of 2025…
Which means we’re rounding the bases into August and time keeps flying! To help your productivity also fly, let’s dive into this round of Shark Bites…
If you’d like to write in your wins and be featured, you can do so inside of the Remote Marketing Agency Owners Private Facebook Group. Remember to use “#win” so we can feature you in next week’s “Catch of the Week”.
Welcome to “Pirate’s Booty” – a curated stash of local marketing news and content for your reading pleasure.
Google just released a new AI Search experiment in Search Labs. This “experiment” groups search results by topic.
How it works complete with examples can be found in this article:
Web Guide: Google’s New AI Search Experiment
Speaking of AI in Search… A new report shows that Google’s CTRs have dropped around 32% after AI Overview rollout.
If you want to learn more about it including what this could mean for a changing marketplace, head here:
Google CTRs Drop 32% For Top Result After AI Overview Rollout
How To Ride The Buzz To Tsunami-Sized Profits This Year
When it comes to marketing, a lot of success comes down to “reading the waves”.
In other words:
What are the trends and forces that will shape your market today and in the future?
This is something we've always tried to do to help us land clients. For example, during COVID we leveraged lockdown-related funding to land clients and help local businesses.
More recently, I got emailed by a Hawaiian HR company about how the new funding bill will impact Hawaii's economy.
This is something I could use when selling to clients.
And there's a lot of authority behind it because I'm not trying to convince them. I have proof that this is the buzz that is on the market's mind right now.
This is so important that I covered this topic on this week's Aloha Friday Live Coaching Call.
The replay is up now and you can tune in right here:
The Captain’s Log
Here you can find the latest YouTube videos from our Captains Tom and Nick. They’re putting out new videos all the time, so check back each week for new goodies.
All righty, that closes out the July 2025 issues of Shark Bites.
As always, thanks for being here.
And I’ll talk to you soon!
Mahalo,
Tom Gaddis
P.S. Hungry for faster results? Here are four easy ways we can help you today:
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