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Issue #309 | August 10th 2025

Aloha and welcome back to Shark Bites!

This week we talked a whole lot about GoHighLevel. Why? Because we love it and it’s totally transformed our agency. 

But if you’re sick of hearing about it, don’t worry.

This week we’ll switch to something new.

And to help you kick this week off right, let’s dive into this round of Shark Bites…

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Catch

If you’d like to write in your wins and be featured, you can do so inside of the Remote Marketing Agency Owners Private Facebook Group. Remember to use “#win” so we can feature you in next week’s “Catch of the Week”.

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Catch 2

Welcome to “Pirate’s Booty” – a curated stash of local marketing news and content for your reading pleasure.


How do you use images to boost search visibility?

Google’s John Mueller has the answer. Hint: Give important images their own landing page.

For more on this, read the article here:

Google: Unique Image Landing Pages Can Help Search Visibility

More from Google: This one about Google cautioning against using generic keywords in domains. 

If you already chose a generic name, it’s not a reason to panic. But if you’re deciding, this article could help:

Google Cautions Businesses Against Generic Keyword Domains

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How To Turn Your Agency Into A Profit Center—And Add 10x More Value To Your Clients!

Recently you may have heard us use the term “Profit Center”.

And the reason we've been using this term is because it's at the heart of everything we've done over the last few years.

You see, a lot of agencies sell “services”.

And to most clients, a “service” is nothing more than an expense they have to pay every month.

Which is why we position ourselves as a Profit Center.

Something that makes our clients money month after month after month. So instead of an expense, they want to cut.

We are what drives growth in their business.

And they never want to leave us—instead, they often want to upgrade their packages and pay us even more money. Not only that, but this allows us to get far higher management fees than we did on the same services before.

If you're interested in making that shift…

Then check out the replay of this week's Aloha Friday Local Marketing Coaching Call. On it, I dove into exactly how to become a profit center…

And what that can mean for your bottomline.

Check out the replay now by going here:

https://offlinesharks.com/lmjs294

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                                                                      The Captain’s Log

Here you can find the latest YouTube videos from our Captains Tom and Nick. They’re putting out new videos all the time, so check back each week for new goodies.

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Woohoo we’ve made it! Hope you had as much fun as I did.

Thanks as always for playing.

And I’ll talk to you soon!

Mahalo,

Tom Gaddis

P.S. Hungry for faster results? Here are four easy ways we can help you today:

  1. Weekly Live Calls
    Join us every Friday for the Aloha Marketing Jam Session—a live call where we share fresh tactics, answer questions, and help you take action.
  2. SmartDirectoryAI
    Instantly launch your own local business directory that attracts leads, positions you as a local authority, and generates recurring revenue.
  3. AI Agency Fast Track
    Discover the proven plan to start and scale your own AI-powered marketing agency—even if you're starting from scratch. Completely free!
  4. Walkthrough Wednesdays
    Our free monthly live training series where we dive deep into tools, strategies, and real examples to help you land more clients and grow your agency.
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Tom Gaddis

Attended the School of Hard Knocks. A former restaurant manager in Oklahoma, Tom always wanted to be self-employed and free from the butt-smooching of the corporate world. He wanted success bad enough that he picked up his family, including two small children and moved to beautiful Maui, Hawaii. Starting from zero, Tom embarked on building a local marketing consulting business. And promptly fell on his face! It seems Hawaiians were lovely people, until you tried to sell them something! But he persevered and learned from his mistakes. Today he's arguably one of the most successful in his niche and expecting to grow over 100% this year alone.

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