Lots of gurus talk marketing and sales…
But how many gurus do you know who say:
Do right by your customer. Help them solve their problems. And you’ll make more money then you can shake a stick at.
Not many, right?
They're only focus is “funnels”… “persuasion”… and all that jazz.
Well truth be told, being valuable to your customer is the #1 “money-skill” you can have.
Now I’m not saying you shouldn’t focus on marketing and sales.
But you also need to know when to let the foot off the sales pedal and focus on helping your prospect first.
Because when you help them without any expectation of return…
You will make far more money in the long run.
Plus, your business won’t be built just by good sales and marketing. Your business will be built by relationships.
Which is at least 1000% more profitable… and 1000% more recession proof.
Anyway, I talk more about this “anti-sales” sales strategy in this video.
I also talk about the raw power of actually caring about your customers (shocking, I know).
And this is the secret of how I first grew a 6-figure company… and now a 7-figure company too.
The secret is that I genuinely care about my customers… I try to do the best by them… and I know know when to sell and when to help.
Because at the end of the day, you want to do right by your customer…
And you want to use your business-building superpower to help them grow their biz and live life on their own terms.
Look at it this way:
You have the ability to bring people’s dreams to life and allow them to make a living doing what they love.
Use that superpower wisely.
Now head up and watch the video for more business-building goodness!