If there’s one “secret” to sales, it’s this: Qualify, qualify, qualify. The reason why is simple. If you have a highly-qualified prospect, making the sale is child's play. But if you don't…? Then no matter how good you are… how much training you have… and how smooth you are… making a sale will be tough. That’s why, on today’s Aloha Friday Local Marketing Jam Session, we’re talking qualification: why to do it, when to do it, and most importantly, how to do it.