What are Messenger Bots, and Why Do Local Businesses Need Them?

Messenger bots have been taking the online marketing world by storm for years now. But what are they? And does your local business really need them?

Messenger bots are robots that can carry on a conversation with a customer and interact with them just as an actual human being would. They can handle small customer service tasks, process payments, book reservations, and more. Online users are already becoming familiar with these types of bots because today, they appear on so many websites in the form of chatbots that pop up when a user lands on the site.

Messenger bots are different than these chatbots though. This is because they don’t appear on websites but instead, inside messaging apps such as Facebook Messenger (the largest of the messenger bot market), Twitter, WhatsApp, and more. Whenever a customer wants to message your business through these apps, the messenger bot will appear, or the customer will subscribe to speak to the bot. Most of these bots are run by local businesses and if you don’t currently have one, you could be missing out.

The biggest reason for this is just that - so many local businesses are using them! And that includes your competitors that may be just down the street, or just around the corner. If you’re not, and the competition is, customers may decide to leave your company when they can’t get ahold of you right away, but there is always someone (or something) to talk to them at the competitor.

Local businesses that don’t get in on the trend of using messenger bots now are simply going to be left behind. It’s said that by the year 2020, and that’s not too far off, 85 percent of business to customer interactions will be done with no human interaction at all. At that time, there’s no telling just what messenger bots will look like, interact like, and what other advancements will be made. Local business will do much better getting in on this trend now instead of waiting and finding out too far down the road that they waited too long.

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