What’s The Secret? 7 Steps to A Successful Launch with Shannon McCaffery

Shannon McCaffery is a marketing expert with over 13 years’ experience helping entrepreneurs launch their products. From determining your ideal client to rallying your raving fans, Shannon’s reveals her 7 steps to launch success. Get ready to take notes with this can’t-miss episode!

“You have to build in a transformation. Most people are buying to solve a problem they have.”

– Shannon McCaffery

In This Episode:

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Tom Gaddis

Attended the School of Hard Knocks. A former restaurant manager in Oklahoma, Tom always wanted to be self-employed and free from the butt-smooching of the corporate world. He wanted success bad enough that he picked up his family, including two small children and moved to beautiful Maui, Hawaii. Starting from zero, Tom embarked on building a local marketing consulting business. And promptly fell on his face! It seems Hawaiians were lovely people, until you tried to sell them something! But he persevered and learned from his mistakes. Today he's arguably one of the most successful in his niche and expecting to grow over 100% this year alone.

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