So, what’s the secret behind great copywriting? So many businesses would benefit IMMENSELY by implementing copy and email lists, but by listening to the “rules” of copywriting, the writing becomes dull and corporate. But, why does it have to be? In this new episode, Tom talks with Australia’s Best Copywriter—aka Daniel Throssell—who dismissed those old rules and found TREMENDOUS success just by writing like himself, not like another copywriter. They discuss HOW businesses could find FAST growth just by using an email list, how “writing like yourself” helped Daniel work with world-class marketers, and Daniel’s revolutionary “Parallel Welcome Email Sequence” that allows his READERS to control the flow and transforms a standard email sequence into something fun and unique.
“If you show your readers that you’re a person, they get to know you and love that. You want the people who trust you because they KNOW you.”
– Daniel Throssell
In This Episode:
- In 2021, isn’t email dead by now? Not at all! If you’re thinking about starting that business, this is WHY you NEED to invest in copywriting skills AND a SUPERB email list. Compared to email, social media is crumbs.
- Let’s say that you’ve started an email list with 0 followers. Great! Now what? Understand the SUPER simple formula on how to get people hooked to emails, and you’ll wonder why you ever stressed about it. (Remember: Give people what they want, even if they don’t know about it yet.)
- Know the feeling of wanting to see next week’s episode, today? The same feeling applies with emails when the writer promises some ACTIONABLE info coming…later. Instead of leaving your readers high and dry, listen to how Daniel’s “Parallel Welcome Email Sequence” SKIPS over that anticipation and helps his readers feel listened to.
- New copywriters are told tips like “trim the fat” and “sound professional”. But, what if those don’t work for you? If you’re like Daniel, you’ll soon figure out that THIS fundamental truth about most people is WHY you need to incorporate WAY MORE of THIS into your writing.
Connect with Daniel Throssell:
Subscribe to his groundbreaking email list here:
