What’s The Secret? Elements of an Effective Sales Video

If you are running any kind of online business, having a sales page is a MUST! It’s so important, but what can you do to increase your conversion rate? The answer is simple, add a sales video.

In today’s episode, I'm going to share with you the elements of an effective sales video. One that is sure to increase your sales! I’m going to show you just how easy it is to implement this into your business.

“I want to convey to the people that see my videos that I’m a regular guy, like them, so they can relate with me.”

– Tom Gaddis

In This Episode:

  • The differences between “video sales letters” vs “video on a sales page” and when to use them
  • Why authenticity is so powerful and how you can leverage simplicity in order to increase conversions
  • The “14 elements” step by step framework to create a KILLER video sales letter
  • And much more…

 

Connect with Tom Gaddis:

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Tom Gaddis

Tom Gaddis

Attended the School of Hard Knocks. A former restaurant manager in Oklahoma, Tom always wanted to be self-employed and free from the butt-smooching of the corporate world. He wanted success bad enough that he picked up his family, including two small children and moved to beautiful Maui, Hawaii. Starting from zero, Tom embarked on building a local marketing consulting business. And promptly fell on his face! It seems Hawaiians were lovely people, until you tried to sell them something! But he persevered and learned from his mistakes. Today he's arguably one of the most successful in his niche and expecting to grow over 100% this year alone.

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