What’s The Secret? Facebook Marketing with Bob Regnerus

Join Tom Gaddis with Bob Regnerus as they tackle the beast of Facebook advertising and ads. Bob is a Facebook marketing expert with 22 years’ worth of experience in direct marketing. They get into the common mistakes people make with Facebook ads, where to focus your attention on, and how to produce content that works for both you and your audience. By the end of this episode, you will learn how Facebook marketing works compared to other platforms, know what to prioritize to get results and have a deep understanding of your audience.

“Here's the secret sauce: Facebook can automate your audience much better than an audience you could create your own.” 

– Bob Regnerus

On This Episode:

  • Avoiding personalization and squeeze page marketing on Facebook ads
  • Making a creative ad with impressive copy and letting Facebook find your audience
  • Creating thumb-stopping content
  • What images should you use and tracking data on video
  • Deep Funnel Marketing – catering to potential clients at different points
  • Retargeting, getting data from your market

Connect with Bob


Link for the free E-Guide

Connect with Tom Gaddis:


Picture of Tom Gaddis

Tom Gaddis

Attended the School of Hard Knocks. A former restaurant manager in Oklahoma, Tom always wanted to be self-employed and free from the butt-smooching of the corporate world. He wanted success bad enough that he picked up his family, including two small children and moved to beautiful Maui, Hawaii. Starting from zero, Tom embarked on building a local marketing consulting business. And promptly fell on his face! It seems Hawaiians were lovely people, until you tried to sell them something! But he persevered and learned from his mistakes. Today he's arguably one of the most successful in his niche and expecting to grow over 100% this year alone.

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