What’s The Secret? How to Overdeliver with Brian Kurtz

In this episode, Tom talks to Brian Kurtz, a serial direct marketer, who now runs Titans Marketing. Brian shares how to ‘play the long game’ in direct marketing, his experience with Boardroom and how it led him to where he is today, and a few techniques to appreciate your audience. You have to show people you value them in order for them to value you. Tune in and learn how to connect with your customers.

“You go into every relationship giving 100%, and you don't expect anything in return.”

Brian Kurtz

In This Episode:

  • How to use the 100/0 rule
  • Understanding the Christmas cards in July technique
  • Utilizing the intentional dinners technique
  • How differentiating yourself can help you
  • Understanding the four ways of getting paid

Resources:

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Tom Gaddis

Tom Gaddis

Attended the School of Hard Knocks. A former restaurant manager in Oklahoma, Tom always wanted to be self-employed and free from the butt-smooching of the corporate world. He wanted success bad enough that he picked up his family, including two small children and moved to beautiful Maui, Hawaii. Starting from zero, Tom embarked on building a local marketing consulting business. And promptly fell on his face! It seems Hawaiians were lovely people, until you tried to sell them something! But he persevered and learned from his mistakes. Today he's arguably one of the most successful in his niche and expecting to grow over 100% this year alone.

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