What’s The Secret? Persuasion Secrets with Kenrick Cleveland

What comes to mind when you hear the word “persuasion”? Whether you're an entrepreneur or not, persuasion is an essential skill to have these days. So how do you get someone to do something he’s not willing to do without using sleazy tactics or being aggressive? Tune in to this episode with Tom and his guest, Kenrick Cleveland, a certified Neuro-Linguistic Programming (NLP) Trainer. As someone who has mastered the art of persuasion, Kenrick takes us through an exciting view of the ethical way to make people say yes, resulting in a win-win situation for all parties involved. This is a conversation you wouldn’t want to miss!

“Persuasion is the fire that animates sales training.”

– Kenrick Cleveland

In This Episode:

  • Why using the classic P-A-S (Problem-Agitate-Solution) model is COMPLETELY WRONG ( and what is the ALTERNATIVE)
  • How these basic FRAMING  tips can help you interact better with anyone
  • Why mastering your MINDSET (and understanding how IMPRINTING sessions work) is a critical step before persuading other people to say yes to you
  • Why strategy (not tactics) is the BIGGEST SECRET you need to be able to move forward quickly

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Tom Gaddis

Tom Gaddis

Attended the School of Hard Knocks. A former restaurant manager in Oklahoma, Tom always wanted to be self-employed and free from the butt-smooching of the corporate world. He wanted success bad enough that he picked up his family, including two small children and moved to beautiful Maui, Hawaii. Starting from zero, Tom embarked on building a local marketing consulting business. And promptly fell on his face! It seems Hawaiians were lovely people, until you tried to sell them something! But he persevered and learned from his mistakes. Today he's arguably one of the most successful in his niche and expecting to grow over 100% this year alone.

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