What’s The Secret? Step 1 – Market (Understand This & Sell More)

In the previous episode, Tom discussed the M.I.L.K. It method and how it can help entrepreneurs to do well in business. Today, Tom talks about the first concept which is the market and the importance of knowing your market before you start a business. In this episode, he shares the “hungry crowd” mindset, different ways on how you can get market ideas, and a worksheet to profile your ideal customer. Start getting into the minds of your market now!

Your first step for everything is to ALWAYS identify your target audience.

Tom Gaddis

In This Episode:

  • Understanding the importance of the Market strategy
  • Ways on how you can get ideas if you are still looking for your market
  • How to tell if a market is hungry
  • Different approaches of how you can examine your competition
  • How to profile your ideal buyer

Resources:

Connect with Tom Gaddis:

Tom Gaddis

Tom Gaddis

Attended the School of Hard Knocks. A former restaurant manager in Oklahoma, Tom always wanted to be self-employed and free from the butt-smooching of the corporate world. He wanted success bad enough that he picked up his family, including two small children and moved to beautiful Maui, Hawaii. Starting from zero, Tom embarked on building a local marketing consulting business. And promptly fell on his face! It seems Hawaiians were lovely people, until you tried to sell them something! But he persevered and learned from his mistakes. Today he's arguably one of the most successful in his niche and expecting to grow over 100% this year alone.

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