What’s The Secret? Upsells, Down-Sells, and Your Funnel, Oh My!

Congratulations! You landed your first customers and are grateful for them. You appreciate whatever they buy, but how do you bring them even more value? How do you make your customers feel supported, appreciated, and understood? In this episode, Tom breaks down how to utilize upsells, down-sells, and funnels to make more sales the right way. Tune in to find out how!

“When it comes down to it, the conversions of you upsells and your down-sells and the steps in your funnel are really gonna drive the majority of the revenue from your launch.”

Tom Gaddis

In This Episode:

  • Why a funnel is critical to sales success
  • How to upsell effectively
  • The secret to down-selling
  • The best way to use a “bump”
  • The steps and importance of making your buyers feel supported and appreciated

Connect with Tom Gaddis

Tom Gaddis

Tom Gaddis

Attended the School of Hard Knocks. A former restaurant manager in Oklahoma, Tom always wanted to be self-employed and free from the butt-smooching of the corporate world. He wanted success bad enough that he picked up his family, including two small children and moved to beautiful Maui, Hawaii. Starting from zero, Tom embarked on building a local marketing consulting business. And promptly fell on his face! It seems Hawaiians were lovely people, until you tried to sell them something! But he persevered and learned from his mistakes. Today he's arguably one of the most successful in his niche and expecting to grow over 100% this year alone.

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