What’s The Secret? Using Bonuses to Sell More

“But wait, there’s MORE!” You’ve definitely heard this more than a few times during an infomercial. Great bonuses drive you to take action– right now, today, to get the amazing add-on. In this episode, Tom breaks down what makes compelling and effective bonuses, while also talking about “bonus overwhelm.” The key to a good bonus is to make sure you’re providing direct solutions to your customer. You make their life easier, and they will be moved to purchase your package. Listen today to learn more about using bonuses to sell more.

“Bonuses, we use them all the time, to move people to take action NOW, not later.”

-Tom Gaddis

In This Episode:

  • What are the problems and pains your customer experiences everyday? These are what make the most effective, compelling bonuses.
  • Making the process faster is an excellent bonus that drives purchasing.
  • Done-for-you elements are another great element to add to your bonuses.
  • Any software that can make part, or all of the process easier can be a fantastic bonus.
  • Any training or software to help customers with next steps is the ultimate bonus.
  • Give every bonus you provide a VALUE. The more you can show your bonuses have REAL WORLD value, the better. It helps to build up the offer you make at the finish line.
  • There is a true downside to bonuses– “Bonus overwhelm.” Too many bonuses can overwhelm your customer and hide the original purchase.

Connect with Tom Gaddis:

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Tom Gaddis

Tom Gaddis

Attended the School of Hard Knocks. A former restaurant manager in Oklahoma, Tom always wanted to be self-employed and free from the butt-smooching of the corporate world. He wanted success bad enough that he picked up his family, including two small children and moved to beautiful Maui, Hawaii. Starting from zero, Tom embarked on building a local marketing consulting business. And promptly fell on his face! It seems Hawaiians were lovely people, until you tried to sell them something! But he persevered and learned from his mistakes. Today he's arguably one of the most successful in his niche and expecting to grow over 100% this year alone.

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