What’s The Secret? What the Gurus Don’t Tell You About Product Launching

At the start of our fourth season, we’re going to get into a new topic, product launching. We recently launched a new product, our most successful one to date, with over 4000 units in four days. In this episode, join me as I reveal what the gurus don’t tell you about product launching. Many things have caught me and my partner, Nick, off guard. I’ll let you know what those are so you can better prepare for them.

“We don’t have to worry about making money on the main product launch.”

– Tom Gaddis

On This Episode You'll Discover:

  • It’s never too early to start building your audience.
  • Launching your products on a network.
  • Building relationships with people who create products themselves.
  • The short life cycle of product launches.
  • Creating a community and building a tribe

Connect with Tom Gaddis


Picture of Tom Gaddis

Tom Gaddis

Attended the School of Hard Knocks. A former restaurant manager in Oklahoma, Tom always wanted to be self-employed and free from the butt-smooching of the corporate world. He wanted success bad enough that he picked up his family, including two small children and moved to beautiful Maui, Hawaii. Starting from zero, Tom embarked on building a local marketing consulting business. And promptly fell on his face! It seems Hawaiians were lovely people, until you tried to sell them something! But he persevered and learned from his mistakes. Today he's arguably one of the most successful in his niche and expecting to grow over 100% this year alone.

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