Mastering WordPress Themes to Grow your Agency

If you work as a web developer or own a web development agency, consider it vital to master the various WordPress themes. However, not all agencies focus on this practice. thus finding it difficult to choose the right theme for a new project. 

There are plenty of WordPress themes you can use for creating awesome designs for different sites. Moreover, you need to understand the usage of a WordPress child theme and how it can help you minimize the issues that come up when developing a website. 

Web developers need to master the various themes so they can build amazing sites for their clients. Through this article, I aim to share my thoughts on how you can use a “child theme” and what a digital marketer should do to expedite new projects professionally. 


What is a WordPress child theme?

Let’s just say that you are using a few popular themes for most of your WordPress development projects. Even then, you have to create a completely new look for every client. 

In such a situation, I recommend mastering your skills for using a child theme along with the most popular WordPress themes out there. 

You can build a custom child theme on different theme frameworks. It will just give you room to be creative and you will be able to deliver flexible websites to your clients. 

A WordPress child theme inherits its functionality from a parent theme. Whenever you want to customize your website, you can use a child theme to do so efficiently. It gives you the ability to upgrade to a parent theme without losing any work done on the site. 

You should never customize the parent theme when you are using it for multiple clients. You can just create a child theme and add all your tweaks to get the best results and lose the fear of messing things up whenever there is a software update of a parent theme. 

Utilizing a child theme to perfection is the best way to secure all of the workloads in your development process.

Why should a new digital marketer use it for their website or their clients?

I strongly suggest using a child theme whenever you customize a website for one of your clients. WordPress child themes will give you the freedom to make design changes on the fly. 

As a new digital marketer, you should start practicing it from the beginning so you can master these skills. You won’t have to learn too many WordPress themes if you take advantage of the customization child themes allow for.

Once you get comfortable with different themes, you can keep using them for most of your clients. It is better to use a child theme and customize it for every client so you can save time and resources. 

If you are buying a new theme for every client, it will only increase your efforts and you could end up wasting a lot of resources. Moreover, you may not get all the results you want. By using a child theme with the parent themes you are already comfortable with, you can create excellent designs and innovate every time you create a new site. 

Above all, you can easily provide maintenance services to your clients if you are using a child theme. All you have to do is to update the parent WordPress theme regularly. As mentioned earlier, there are software updates that trigger issues that you can easily manage when you are working with a child theme. 


Which WordPress themes work best for specific types of sites?

It depends on what your clients are demanding from you. However, some themes can work in almost any situation. Whether you’re developing a website for a plumbing business or another digital marketing agency, you can use some major theme like Divi or Genesis. 

To achieve variety in your designs, you should consider using X-theme, Avada, Divi, or Ultra. The reason to pick these themes is flexibility. As a digital marketer, aim for flexibility when developing websites for different types of clients. 

I strongly suggest mastering just a handful of themes that are most popular which will give you complete control over your work. Once you have mastered your skills on specific themes, you can create any type of website and customize it to your clients’ liking. 

Moreover, you will have to master a few plugins that are used for most of the websites. If you are creating an online store, you should have a good understanding of widely-used plugins like WooCommerce. Most of these plugins also have useful extensions that you can learn. This will help you with your customizations. 


Use Tools to Grow your Digital Agency

Every digital agency would love to see many clients signing up for their services. However, it does not always go as planned. A lot of digital agencies miss out on the most important aspects of the business. 

You must invest time and money in creating funnels that will get you more leads and tools that will help you convert the leads. You should love to talk to several clients who are approaching you in a way that builds trust with them. You can make that happen if you are using the right tools and tactics. 

Agency Growth Machine is the one-stop shop you need for boosting sales for your digital agency. It gives you an easy way to get a lead, convert it, and automate every process in between. It will tell you how you can leverage technology to take over and automate most of the processes. You can easily double your income stream using the right tools for your agency.

Nick Ponte

Nick Ponte

Born and raised on Maui, Nick was employed as an automobile mechanic before founding his own local marketing agency. Nick naturally wrestled with the change from tradesman to marketer (not an easy transition) but, like Tom, he wouldn't give up. Through years of commitment, Nick has grown to be a highly skilled web developer and marketing expert with a specialized skill-sets in a variety of fields. He has developed many high-traffic, high-quality websites that incorporate the best practices for today's digital marketing. Today, Nick eagerly shares his experience and knowledge by helping others in cultivating their business.

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