Keyword research allows businesses to plan their content based on the data and analytics related to their relevant keywords. With research and planning, you can increase the visibility of your website and drive more traffic to it.
The year 2021 has seen an uptick in the number of online searches globally and highlighted the potential of search engine marketing (SEM). To make the best of this opportunity, it is essential to strategize content based on relevant keywords and search engine optimization (SEO) standards.
In order to perform adequate SEO research, it’s important to look for appropriate tools and techniques to facilitate that process.
Below is a list of the best keyword research tools in 2021. Feel free to bookmark this article and come back to it when you need to perform some research.
- Google Keyword Planner
Google Keyword Planner is among the most popular SEO tools mainly used by marketers. Though it is free, it can only be accessed by creating a Google Ads account. Anyone can create an advertiser account by entering their payment details. Users don’t have to run a campaign or pay for any ads in order to get their accounts up and running.
Google Keyword Planner offers information about the monthly search volume of keywords and keyphrases. It also suggests keyword ideas that marketers could consider targeting. It is a simple tool that allows you to conduct searches, gather information, and download a list of recommended keyword ideas.
Jaaxy is a keyword research tool with a user-friendly interface. It provides data about the average searches for any set of keywords and the traffic that lands on them. It is an outstanding choice for newcomers in the SEO research field.
Another prominent feature of Jaaxy is that it displays data related to the Keyword Effective Index. It can also perform a Quoted search that presents the level of competition a piece of content will have in order to achieve a good search engine ranking on any desired keyword.
Ubersuggest is another search tool for keywords. It is a free tool and provides information regarding the search volume of a keyword, related searches, and recommendations. It also offers a difficulty index that gives an idea about the difficulty level for a new piece of content to rank on the searched keyword.
Ubersuggest offers the top hundred Google results for the searched keyword in the form of a table. It includes information like the estimated views, the number of backlinks, the domain score of the articles, and the cumulative social shares of the content. It also gives content ideas related to the searched keyword, listings related to the keyword, monthly search volume, total visitors to the page, and the total shares on social media platforms like Facebook and Pinterest.
You can sign in to the tool using your Google account and receive keyword and SEO suggestions. Another striking feature of Ubersuggest is its chrome extension which brings efficiency and convenience to the workflow.
AnswerThePublic is a unique keyword search tool that offers results in a graph layout. Apart from visual analytics, it provides a list and gives you an option to download the results in a .csv file format. It is an excellent tool for individuals who are new to SEO research. Another great thing about AnswerThePublic is that it does not require the user to create an account to access the tools. Just type the keyword in the search area and get results.
AnswerThePublic presents keyword results based on Google and Bing search analytics. It gives information about the content ranking for any particular keyword. You can also click on the keywords to conduct an instant Google search, and the results will appear in a new browser tab.
AnswerThePublic is an outstanding tool for beginners, but if it’s used frequently, they will require a subscription to its pro plan.
SpyFu is a unique keyword research tool that assists the user in getting an insight into the top-ranking content on the searched keyword without signing in. You can search their database by entering the URL of any competitor site and obtain information like the number of organic keywords, estimated SEO clicks, and overall site performance.
SpyFu allows you to search for one site at a time. However, if you wish to search for more than one site, you’ll need to create a free account and log in. It also conducts assessments based on the past data of the site. You can use this tool to improve the performance of your site against your competitors at all times to make sure you stay on top of things.
- Ahrefs Keywords Explorer
Ahrefs Keyword Explorer is another popular keyword research tool that is efficient and handy at the same time. Once a keyword is searched with this tool, it gives recommendations for similar content ideas in a list. It also provides data related to the paid and organic clicks on the existing content associated with the keyword.
Ahrefs Keywords Explorer provides information about the search volume of the keyword, the best WordPress plugins, and the difficulty level to rank on the searched and suggested keywords.
- Keyword Snatcher
Keyword Snatcher is the perfect tool for generating many supporting keyword suggestions from a single keyword search. You can select the source of suggestions and data analytics from the listed search engines on the tool window. You can either search for ‘Clear Results' that will provide information strictly for the searched keyword, or click on ‘Get Suggestions' to find a long list of related keywords.
Even though Keyword Snatcher is a splendid tool for generating keyword ideas, the downside is that it does not provide information related to the keywords' search volume and difficulty level.
If you wish to gain organic traffic and amplify your site’s reach, it is essential to dedicate sufficient time and effort to conducting keyword research. Apart from the keyword research tools mentioned above, there are many more options like SerpStat, SEMRush, SECockpit, and Long Tail Pro.
All of the tools listed above are currently trending in the industry. However, you cannot pick the best one for you without testing them all. Hopefully, this article will give you a lot to explore and support you in your SEO journey!
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