What’s The Secret? Step 2 – Idea (Create Products That Sell Themselves)

Join Tom for Step 2 of his 4-step MILK-it program. In this episode he discusses the “idea” step. Tom explains why you need to create an audience — and how to create one. Use that audience to find out what the market needs without “reinventing the wheel.” Do the work to become clear on what the market is already buying. Tom also offers tips for checking out the competition so you can learn from what they’re doing.

“Not being an expert is actually an advantage!”

Tom Gaddis

In This Episode:

  • Build an audience so you can learn what they need
  • Become a content-generating machine for your audience
  • Use online tools to learn about your competition
  • Bring value to your community


Connect with Tom Gaddis:

Tom Gaddis

Tom Gaddis

Attended the School of Hard Knocks. A former restaurant manager in Oklahoma, Tom always wanted to be self-employed and free from the butt-smooching of the corporate world. He wanted success bad enough that he picked up his family, including two small children and moved to beautiful Maui, Hawaii. Starting from zero, Tom embarked on building a local marketing consulting business. And promptly fell on his face! It seems Hawaiians were lovely people, until you tried to sell them something! But he persevered and learned from his mistakes. Today he's arguably one of the most successful in his niche and expecting to grow over 100% this year alone.

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